Blogging 201: Audit Your Brand

Day 2 of Blogging 201 was about auditing your brand.  This might sound simple enough, but it was actually A LOT more complicated than I expected.  The initial assignment was as follows:

Today’s assignment: audit your brand — look at all the ways you communicate information about your blog, and make sure they’re consistent, focused, and say what you want them to say. Bonus points: make a test blog to use as your personal playground for testing changes. via Blogging 201: Audit Your Brand | The Daily Post.

I believe my brand is pretty straight-forward.  The title and tag line of my blog pretty much says it all.  The content is usually related to invisible chronic pain and illness, along with anything and everything related to it.  Continue reading